FOUNDER

After more than two decades as an entrepreneur, I remain deeply motivated by helping creative business owners build operations that are as strong and intentional as the work they produce.

My entrepreneurial journey began at 19, when I launched my first business as a wedding coordinator, managing luxury events throughout San Diego County. Early on, I gained hands-on experience with vendor coordination, budgeting, timelines, contracts, and logistics—skills that continue to shape my work today. When the 2008 recession reshaped the industry, I pivoted strategically, returning to school to earn a BA in Graphic Design and a certificate in Interior Design, all while balancing motherhood and business ownership.

Over the years, I’ve founded and scaled multiple businesses, including a professional networking group and a creative studio, while developing a deep expertise in business systems, workflows, and operational strategy for creative entrepreneurs. In 2017, I fully committed to consulting and support work—helping business owners move from reactive, manual processes to streamlined, scalable operations.

Today, my work is focused on supporting interior designers through procurement management, systems implementation, and business consulting. I help designers organize purchasing workflows, manage vendors, track orders, and establish clear internal systems that protect both profitability and peace of mind. I understand that behind every beautiful space is a complex operation—and without the right structure, even the most talented designers can feel overwhelmed.

My approach blends strategic thinking with a designer’s eye and an operator’s mindset. I work from the inside out—strengthening the foundation of your business so your projects run smoothly, your systems support growth, and your time is spent where it matters most. Let me handle the backend details and operational complexity, so you can focus on delivering exceptional design and inspiring your clients.

PROCUREMENT + SYSTEMS ASSISTANT

I grew up in sunny Scottsdale, Arizona, where I spent my days horseback riding through the desert. After college, I moved to San Diego, married my college sweetheart, and spent five amazing years in education before transitioning into private tutoring and executive assistant work. Supporting busy professionals taught me how to manage schedules, coordinate vendors, track logistics, and keep a million moving parts running smoothly.

These days, I’m rooted in Boise, Idaho, where I’ve worked in nonprofit donor relations and data management—further sharpening my organization and systems skills. Now, I get to use all of that experience to support interior designers behind the scenes. I love breaking big-picture ideas into clear, doable steps and tackling the to-dos that free you up to focus on your clients and creativity.

If you’re a designer who needs a reliable, detail-oriented partner for project coordination, communication, procurement, and operations—I’m excited to support you! Helping make your daily task list less daunting and your mind less cluttered is my favorite thing to do. And when I’m not working, you can find me spending time with my baby girl or curled up with my Kindle.

DESIGNER + DRAFTSWOMAN

Alynn Etzler brings over 20 years of experience to the design industry, blending artistry, intuition, and purpose in every project. Growing up in a small town in Northern Canada, her passion for design was inspired by her creative parents and a lifelong curiosity about how spaces influence the way we live and feel.

As a mother to two daughters, Alynn leads by example—showing them the value of tenacity, perseverance, and creativity in overcoming challenges. She earned her BFA in Interior Design from the Design Institute of San Diego, where she refined her natural eye for color, proportion, and detail.

Before founding SDIDG, Alynn owned Sensational Living Designs, where she developed her signature approach and built a strong foundation in conceptual design. With more than a decade of professional experience, she brings both depth and versatility to her work, guiding each project with confidence and vision.

A certified Holistic Health Practitioner, Alynn approaches design through a wellness-centered lens. She believes that a thoughtfully designed environment has the power to restore balance, foster comfort, and enhance overall well-being—transforming a space into a sanctuary that truly supports the people who live within it.